Android lets you build on the power of the web within your apps. So, you can benefit from the flexibility and efficiency of being able to display certain types of content.

This lets you seamlessly integrate existing web content into your Android app, such as to display a news feed, show interactive tutorials, display ads, or even host a mini-game without building everything from scratch. Think of it as a window to the internet, from within your app. There are two ways to embed web content into your app:

- [`WebView`](https://developer.android.com/reference/android/webkit/WebView): It displays web content you control inline where you want a high degree of flexibility in customizing or updating the UI.
- [`Custom Tabs`](https://developer.android.com/develop/ui/views/layout/webapps/overview-of-android-custom-tabs): A full in-app browsing experience powered by the user's default browser ([see browser support](https://developer.chrome.com/docs/android/custom-tabs/browser-support)) for when users click a link and you want to keep them in the app, instead of leaving to an external browser, with much of the browsing experience out-of-the-box.

![Android app open to Google Play, with the primary web view highlighted.](https://developer.android.com/static/develop/ui/views/layout/webapps/LandpageWebView1.png)![Custom tab open to Android For Developers web page, highlighted.](https://developer.android.com/static/develop/ui/views/layout/webapps/LandpageCustom1.png)**Figure 1.**\`WebView\` (left) and \`Custom Tab\` (right) outlined.

## Why embed web content?

There are several benefits to embedding web content in your app:

- **Efficiency**: Reuse existing code from your website. Build on existing web technologies and content.
- **Integration**: Use external content from third-party providers, such as media and ads, within your app.
- **Flexibility**: Update content dynamically without being constrained to predefined UIs, or without releasing app updates.

## When to use web content?

There are three primary uses cases for using the Web in your Android app:

**1.[Embedding web content into your app as primary or supporting content](https://developer.android.com/develop/ui/views/layout/webapps/embed-web-content-in-app): Use`WebView`**

- Display your own web content inline as a primary experience where you want a high degree of flexibility in customizing or updating the UI.
- Display other content such as ads, legal terms and regulations, or other third-party content inline, or as a window within your app experience.

![Android app open to Google Play, with the primary web view highlighted in a red box](https://developer.android.com/static/develop/ui/views/layout/webapps/LandpageWebView2.png)![Android app open with supporting text inside a red box.](https://developer.android.com/static/develop/ui/views/layout/webapps/LandpageKids1.png)**Figure 2.**Web content embedded within the app with \`WebView\`s as primary (left) and supporting content (right).

**2.[In-app browsing](https://developer.android.com/develop/ui/views/layout/webapps/in-app-browsing-embedded-web)using`Custom Tabs`, or`WebView`for more advanced use cases**

- Have a full in-app browsing experience for when users click a link and you want to keep them in the app, instead of leaving to an external browser.
  - Note: For large screen devices such as tablets and foldables, there are additional options to help apps take advantage of additional space:
  - Apps can open weblinks in split screen using[launch an adjacent multi-window experience](https://developer.android.com/develop/ui/compose/layouts/adaptive/support-multi-window-mode#launch_adjacent). This enables users to multitask between your app and a browser at the same time. OR
  - `Custom Tabs`have a side panel option that can open in the same task, but next to your existing app content.
- The`Custom Tab`is powered by the user's default browser, for browsers which support`Custom Tabs`.
  - While it's possible to use a`WebView`and provide a highly customizable in-app browsing experience, we recommend`Custom Tabs`for an out-of-the-box browser experience and seamless transition for when a user wants to open a web link in the browser.

![Web page with in-app link in red box on left, and an in-app browser shown on right.](https://developer.android.com/static/develop/ui/views/layout/webapps/LandpageLinking1.png)**Figure 3.**Clicking on an in-app link (left) and opening an in-app browser (right).

**3. Login or Authentication flows within your app**

Android's suggested approach is to build your login or authentication flows using[Credential Manager](https://developer.android.com/identity/sign-in/credential-manager). If you find you still need to use Embedded Web for these experiences, use the following guidance:

- Some apps use`WebView`s to provide sign-in flows for their users, including using a username and passkey (or password) specific to your app. This enables developers to unify the authentication flows across platforms.
- When linking out to a third-party identity provider or login experience, such as "Sign in with...",`Custom Tabs`are the way to go. Launching a`Custom Tab`helps protect the user's credential by keeping it isolated to the third-party site.

For more information about using`WebView`s for authentication, see[Authenticate users with WebView](https://developer.android.com/identity/sign-in/credential-manager-webview). For launching a`Custom Tab`, see[Overview of Android Custom Tabs](https://developer.android.com/develop/ui/views/layout/webapps/overview-of-android-custom-tabs).
![In-app login field with WebView on left.](https://developer.android.com/static/develop/ui/views/layout/webapps/LandpageLogin1.png)![A third-party login with Custom Tab on right.](https://developer.android.com/static/develop/ui/views/layout/webapps/LandpageLogin2.png)**Figure 4.**An in-app login field (left) and a third-party login opened in a \`Custom Tab\` (right).